Yarra Fresh opens new Epicurean Kitchen in Guangzhou, a first in this bustling metropolis. This new store adds a chic casual dining and bar area on top of the signature premium retail.
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Yarra Fresh – Epicurean Kitchen was pleased to host Ke Dongkai, (Agriculture Technology Counsellor , Australia Embassy in China), Michael Finucan (General Manager - International Markets, MLA), Joe Zhu (Country Manager – Greater China, MLA) and Wei Ran (Market Access Manager, MLA) at our retail outlet in Chengdu. Our guests were very pleased to see fresh beef from Australia made easily available in Chengdu and Yarra Fresh playing a important role in promoting Australian beef in China while upholding a premium level of quality.
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Attended by police officers and firefighters from over 80 countries, our Yarra Fresh - Epicurean Kitchen was on site at the World Police & Fire Games to provide fresh and delicious beef to all participants.
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Epicurean Kitchen launched not 1 but 16 new retail concept outlets in Chengdu with much fanfare. Now Chinese locals can enjoy fresh, affordable Australian beef at their doorsteps. The event was officiated by the Australian Consulate General in Chengdu, Australian Trade Commission Senior Commercial Officer, various media representatives and foodies.
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Yarra Corp and JT Johnson & Sons have joined forces in a partnership, named Yarralinka Livestock Co., to provide consistent, high quality supply of beef cattle for the domestic beef and international live export market. With Yarra Corp's stong presence in overseas markets and the Johnson's long-standing committment to high quality productive cattle feed, both parties will provide captial and expertise to develop Yarralinka into a flagship cattle feedlot for the live export industry.
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Livestock exporter and industry veteran South East Asian Livestock Services (SEALS) announced that Yarra Corp has taken up controlling stake in the company. Under the new arrangement, Yarra Corp will provide new capital and participate in the business development of SEALS, which will retain its management team and continue trading in its existing markets under the same name. SEALS will be able to capitalise on Yarra Corp’s Asian networks and the rising demand in China, while gaining greater buying power during the sourcing of cattle, spreading risk associated with market fluctuations and regulatory uncertainties.
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